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Tracking Interactions

Every contact in ReleaseLoop has an interaction timeline — a running log of your communication history so you never lose track of what was pitched, what was promised, and what came of it.

  1. Open a contact’s detail page
  2. Scroll to the Interactions section
  3. Click Add Interaction
  4. Enter what happened — the type (pitch, follow-up, coverage, etc.), the date, the outcome, and any notes
  5. Optionally link it to a Release and/or an Artist so the interaction shows up against that release and on the artist’s Support tab
  6. The interaction is timestamped and added to the timeline

For example: you pitched a new single to a playlist curator, they asked to hear it after mastering is done, and you need to follow up next Friday. Log that now so it does not slip through the cracks.

When you set the type to Coverage, two extra fields appear:

  • Coverage type — the medium of the coverage: Radio, Press / Blog, Interview, Playlist, Podcast, TV / Video, Social, or Other. Optional, but it makes past support easy to skim later.
  • Coverage Link — a URL to the article, playlist, episode, or post.

To record that a contact has covered or supported an artist before (“this station has played Artist X”, “this blog featured them last year”), link the interaction to the Artist. You can do this two ways:

  • From the contact — add an interaction and pick the artist in the Artist field.
  • From the artist — open the artist, go to the Support tab, and click Log support. The artist is set for you; just pick the contact.

Either way it is one record, so it appears on both the contact’s timeline and the artist’s Support tab.

The timeline shows all logged interactions in chronological order, giving you a complete history of your relationship with each contact. This is where the real value builds up over time:

  • Before a pitch — check what you sent this curator last time, how long ago it was, and whether they placed the track
  • During a campaign — see at a glance which contacts have responded and which still need a follow-up
  • Across releases — know which bloggers have covered your artists before and which radio programmers have added your music to rotation

ReleaseLoop tracks outcomes for each contact so you can identify the people who consistently deliver results:

  • Successful outcomes — the pitch led to a playlist placement, a blog feature, radio adds, a sync license, or press coverage
  • Pending outcomes — you are still waiting on a response or a decision

Over time, this gives you a clear picture of your most valuable contacts — the curators who actually add tracks, the bloggers who follow through on reviews, and the sync supervisors who place music. Focus your energy on the relationships that move the needle.

Each contact also has a free-form notes field for internal context that does not fit into the interaction timeline — things like preferred pitch format, the best day to email them, how you originally connected, genres they have said they are not interested in, or a reminder that they only review tracks with press photos attached.